RECOMMENDED READING
Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site
by Mike Morgan, Bill Hunt
(Pearson Education 2005)
Unlike so many search engine optimization books currently available,
Search Engine Marketing, Inc. goes well beyond teaching key word tactics. The authors are an IBM Distinguished Engineer and a leading search marketing consultant to several Fortune 500 companies. With combined experience of more than 30 years, they cover everything from the basics of search marketing (
e.g. how search engines work) to developing and implementing a total Internet marketing program for companies with large web sites.
Amit Seth, Search Engine Specialist – BuildDirect
BooksforBuildDirectMembers