RECOMMENDED READING
Marketing Without Advertising, 4th edition
by Michael Phillips, Salli Rasberry
(Nolo Press 2005)
Marketing strategies normally include advertising, but it's also possible to promote your business without this expensive component. Since its first edition 10 years ago,
Marketing Without Advertising has successfully advanced this economical style of marketing. In this fourth edition, the authors have added valuable techniques for Internet marketing including blogs and other methods to build customer trust and loyalty. An excellent guide, especially for small businesses!
Geevin Cruz, Business Development Manager – BuildDirect
BooksforBuildDirectMembers