An Article About ‘Greenwashing’ and bamboo flooring

Hello bamboo flooring enthusiasts!

My name’s Rob and I’ve drifted over here from the wood flooring blog because I came across a great article about a pretty prevalent trend in the flooring industry; greenwashing. It talks a lot about bamboo flooring in particular, so I thought I’d share it with you here. You can read the article here.

GreenwashingGreenwashing is a new word for an old concept. It borrows from the older term ‘whitewashing’, but effectively meaning the same thing. The subject of green building and consumer interest in buying eco-friendly products is an equally prevalent series of issues in recent years. For many companies, this is a chance to take advantage of these concerns by framing their products as ‘environmentally-friendly’ without providing corroborating evidence. Certain facts are modified or left out entirely as a means of making consumers think that what they’re buying will be eco-friendly, when there is actually more to consider. Some firms even use pseudo-science in press releases and newsletters as a means of making it seem as though products are ‘green’, even if the whole picture isn’t being explained. I suppose they feel it will all come out in the wash – unless their consumers actually do some research on their own!

The attached article talks specifically about bamboo flooring, which is considered green not only by organizations like the U.S Green Building Council, but also in the perceptions of the public. Even within this wide acceptance, the green quality of bamboo floors can vary slightly, depending on the manufacturer and how they conduct the process of creating bamboo flooring.

Questions of binding agents, pollutants to the air, the environmental cost of shipping goods around the world, all play into how a product is judged as being green. Where I believe that bamboo flooring is one of most environmentally-responsible flooring choice there is due to undeniable natural advantages that are easily observed and measured, the article makes the point that ‘green’ should really be judged as a continuum, not by a column A or B model.

What the also article says, and what I agree with, is that consumers shouldn’t trust solely in the labels that claim products to be green, nor should they necessarily believe everything they read through corporate communications. What they should do is ask questions of their own of the sellers making the claim to make sure that their money invested in supposedly ‘green products’ is actually money well spent. I believe that companies and industry bodies who are willing to engage in this dialogue are probably the least likely to be opportunists riding the green bandwagon in order to make a fast buck.

I hope you get something out of the attached article. And I hope you get something out of my own musings here. I’ll be popping over here a little bit more frequently, as I’ve discovered a number of interesting sites and articles which may be of some interest to you. Talk to you again! And feel free to leave comments to tell me how right I am – or how wrong (but be nice, I bruise easily…)



‘greenwashing’ image courtesy of anjill154

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