BuildDirect Press Mentions

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Tech Success Advice From MDA, BuildDirect,  and Mail Channels (TechVibes) (January 13, 2009)

BuildDirect President and CEO Jeff Booth led off, describing how his business was able to revolutionize the logistics of the $4 trillion manufacturing supply market with an online ordering system with real-time quotes for large volume orders at lower cost. After about 3 years in development, “We started out saying trust us! Pay up front and you’ll see savings of up to 50 per cent. That didn’t go over well.” It was a hard sell at first, but after a few satisfied customers told their friends, BuildDirect quickly grew to sales of over $50 million, Booth says …

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Re-Writing the Rules: an Internet Success (National Post). (February 6, 2009), Vancouver Sun

“If you want a clue to what’s different, you don’t have to look much further than BuildDirect’s (www.builddirect.com) location. It’s a company selling thousands of square metres of flooring and other building products, yet it is perched in a penthouse high above downtown Vancouver. The only other space is a location in Richmond, B.C., that sends out samples: a job Booth and Banks shared in the early days, taking orders until 2 p.m. every day, then racing to cut flooring samples to send out with a 3 p.m. courier…”

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Quality and Reliability Lays Foundation For Building Business (National Post) (March 1, 2009)

“In 1999, business partner Robert Banks and I founded BuildDirect. Introducing proprietary logistics technology that instantly calculated shipping rates — factoring in road weight capacities, customs clearances, shipping distances, container shapes and modes of transport — we stripped about 50% off the usual retail prices.”

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CEOs Who Use Twitter (Bloomsburg Business Week)

” It helps me start relationships. Many of those relationships that would have never started without Twitter have already become meaningful for our business. I have found that the best way to create relationships is to give to others. This is the same for Twitter. I try to engage with users rather than sell to them. I try to add value.”

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How 12 CEOs and Co-Founders Are Leveraging Web Video (Mashable) (April 3, 2010), AMEX Open Forum

“Rob Banks, Co-Founder of BuildDirect, a manufacturer and wholesaler of flooring and building materials, takes a pro-active role in marketing the company. He appears in hundreds of videos on BuildDirect’s YouTube channel, discussing various flooring and building materials. The videos occasionally also feature Jeff Booth, President and CEO of BuildDirect…”

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Holmes on Homes/HGTV “Pasadena 911″

“Jennifer and Abraham, expecting their first child, decided to remodel their bungalow to make room for their growing family.  The contractor they hired seemed to have everything in hand, but four months later Jennifer and Abraham found they had paid 90% of the contract but only about 30% of the work was complete …”

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BC Business 2010 Guide To Innovation (BC Business) (April 2, 2010)

“The BuildDirect system also allows customers to influence the supply chain. All customers are invited to review the products they’ve purchased, and every reply is posted on the website, good or bad. Poorly performing manufacturers are gradually weeded out as their products collect bad reviews, helping BuildDirect save on its quality-control efforts…”

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Transforming the Building Industry By Reinventing the Supply Chain (MO.Com) (July 19, 2010)

“The motivation to innovate is about seeing a better way. It’s been a long journey because any time an industry changes, there will be winners and losers. Fortunately, our customers and growth keep telling us that we’re on the right track. Re-fashioning our approach to the supply chain, simplifying it, and turning it on its head by using Internet technology to make it more cost efficient is really just a means to that end.”

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7 Strata of Strategy (Gizelles.com)

What makes BuildDirect.com thrive in a struggling industry is its growth strategy.  And my recent research involving more than 3,000 CEOs and executives from around the world confirms that strategy is their #1 focus this decade, as companies rethink their fundamental approach to changing markets.

The challenge is balancing all the complexities of strategy while keeping it coherent and simple.  Your strategy must tell a simple story, yet touch on what I call the Seven Strata of Strategy.  Booth and his partner are masters’ at all seven strata –  principles that every business must master and integrate to achieve its potential in today’s uncertain global economy.

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