Find the answers to your home improvement questions.
No one likes getting negative reviews. Being a flooring installer is a demanding job. Not only are you installing floors, but usually, you’re handling marketing, customer relationships, billing, and more. Negative reviews are bad for business, but they can also be hurtful. However, you don’t want to make the error . . . Read more
Understanding and utilizing Google Analytics can be challenging, even for people who work with it every day. As a flooring professional focused on digital marketing and online growth, Google Analytics could be the key to your company’s success. There are so many figures, statistics, and reports available that it can . . . Read more
Retargeting is a highly effective type of digital advertising that allows you to target potential customers with ads based on their online behavior. Retargeting is also sometimes called remarketing, but the principle is the same. Retargeting helps convert online window shoppers into actual paying customers. Only 2.35% of website visitors . . . Read more
Productivity management becomes a crucial part of your business when your company’s profit margins directly correlate to the number of projects you complete each month. Not finishing one flooring project on time delays payment and, depending on your schedule, could affect other projects. That kind of pressure might motivate some, . . . Read more
Price objections are really common in the flooring installation and home improvement industries. Sometimes, budgetary restrictions are truly the reason a customer pushes back on price. Other times, it’s because the customer knows that you might give them a discount if they complain about your price. So, how can you . . . Read more
Serious injuries sometimes occur on the job, no matter what business you’re in. There are safety hazards in almost every career on the planet, but employees who work in manual labor (like home building, remodeling, and flooring installation) are notably more vulnerable. Whether it’s exposure to toxic chemicals, on-site accidents, . . . Read more
In the simplest terms, a labor shortage occurs when there are more open jobs than qualified workers. This isn’t a new concept. Labor shortages have been a regular part of history, often occurring during the gap between an older generation’s retirement and a newer generation hitting the job market. Of . . . Read more
You didn’t become a contractor to spend your time working as a salesman, but it can seem like that’s all your job is at times. Sales can be frustrating, especially when you’re dealing with a lot of objections and stalls. While you can’t completely avoid the frustration of objections, rejections, . . . Read more
As a landlord or property manager, it can be challenging to attract and keep great tenants. With car payments, commutes, rent, and all the other bills people must pay to stay alive, life can get pretty expensive. So, great tenants are always looking for the best deal. With so much . . . Read more
Having mold in your rental property can be a huge hassle. From minor damages to major health hazards, mold is something you definitely want to avoid. However, preventing mold catastrophes isn’t always easy in rental properties because you aren’t there all the time. In many areas, you aren’t required by . . . Read more