Find the answers to your home improvement questions.
When promoting and marketing your flooring business, reviews can make or break you. A negative review can turn a lot of people off, and a positive review can have a lasting impact. That’s why you should capitalize on positive reviews as often as possible. Since it’s easy to take good . . . Read more
Online promotion is one of the best ways to get your business noticed in a positive and helpful way. There are many ways to draw the attention of potential customers, but one of the best ways to convert them to paying customers is to seek help from people they already . . . Read more
Marketing is an essential part of every successful business, and flooring is no different. Whether you’re talking about telemarketing, direct mail, email campaigns, or social media, marketing is the best way to draw attention to your brand, products, or services. It’s also the best way to get your company in . . . Read more
One of the most significant challenges for a flooring installer is consistently generating high-quality leads. Online and digital marketing is a vital part of running any business. Still, it can be challenging to know which strategies are worth your time and energy and which aren’t. That’s why we’ve taken the . . . Read more
Retargeting is a highly effective type of digital advertising that allows you to target potential customers with ads based on their online behavior. Retargeting is also sometimes called remarketing, but the principle is the same. Retargeting helps convert online window shoppers into actual paying customers. Only 2.35% of website visitors . . . Read more
Productivity management becomes a crucial part of your business when your company’s profit margins directly correlate to the number of projects you complete each month. Not finishing one flooring project on time delays payment and, depending on your schedule, could affect other projects. That kind of pressure might motivate some, . . . Read more
Price objections are really common in the flooring installation and home improvement industries. Sometimes, budgetary restrictions are truly the reason a customer pushes back on price. Other times, it’s because the customer knows that you might give them a discount if they complain about your price. So, how can you . . . Read more
Serious injuries sometimes occur on the job, no matter what business you’re in. There are safety hazards in almost every career on the planet, but employees who work in manual labor (like home building, remodeling, and flooring installation) are notably more vulnerable. Whether it’s exposure to toxic chemicals, on-site accidents, . . . Read more
You didn’t become a contractor to spend your time working as a salesman, but it can seem like that’s all your job is at times. Sales can be frustrating, especially when you’re dealing with a lot of objections and stalls. While you can’t completely avoid the frustration of objections, rejections, . . . Read more
There’s no denying that renters are generally harder on homes than property owners. Most renters know they’ll eventually move, and many hope to own their own homes one day. As a result, they aren’t as invested in the property as the property owner is. That’s why one of the key . . . Read more