Find the answers to your home improvement questions.
When promoting and marketing your flooring business, reviews can make or break you. A negative review can turn a lot of people off, and a positive review can have a lasting impact. That’s why you should capitalize on positive reviews as often as possible. Since it’s easy to take good . . . Read more
Online promotion is one of the best ways to get your business noticed in a positive and helpful way. There are many ways to draw the attention of potential customers, but one of the best ways to convert them to paying customers is to seek help from people they already . . . Read more
Marketing is an essential part of every successful business, and flooring is no different. Whether you’re talking about telemarketing, direct mail, email campaigns, or social media, marketing is the best way to draw attention to your brand, products, or services. It’s also the best way to get your company in . . . Read more
One of the most significant challenges for a flooring installer is consistently generating high-quality leads. Online and digital marketing is a vital part of running any business. Still, it can be challenging to know which strategies are worth your time and energy and which aren’t. That’s why we’ve taken the . . . Read more
Retargeting is a highly effective type of digital advertising that allows you to target potential customers with ads based on their online behavior. Retargeting is also sometimes called remarketing, but the principle is the same. Retargeting helps convert online window shoppers into actual paying customers. Only 2.35% of website visitors . . . Read more
Productivity management becomes a crucial part of your business when your company’s profit margins directly correlate to the number of projects you complete each month. Not finishing one flooring project on time delays payment and, depending on your schedule, could affect other projects. That kind of pressure might motivate some, . . . Read more
All carpets are susceptible to tearing, staining, and water damage. Even without anything disastrous happening, time itself can take a toll on the condition of the carpet, and an old and faded carpet is not something you want in a rental property. Since landlords and property managers are responsible for . . . Read more
A website is a must-have for any flooring installer. It’s the place where customers go to get information about your business and services. If you build it and promote it correctly, it can also serve as a lead-generating machine for your floor installation business. However, for a website to generate . . . Read more
There’s no denying the power of social media. More than 3.8 billion people use it. In fact, the average person uses more than nine different social networks and spends over two hours every day on social media. As a flooring installer, is social media a worthwhile endeavor, or are you . . . Read more
Every business that intends to stay in business has a website today. It is a centralized point of information that informs your customers about your operations and the services you offer, some background information and the experience level of your company, and how they can hire your flooring company for . . . Read more