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No one likes getting negative reviews. Being a flooring installer is a demanding job. Not only are you installing floors, but usually, you’re handling marketing, customer relationships, billing, and more. Negative reviews are bad for business, but they can also be hurtful. However, you don’t want to make the error . . . Read more
Understanding and utilizing Google Analytics can be challenging, even for people who work with it every day. As a flooring professional focused on digital marketing and online growth, Google Analytics could be the key to your company’s success. There are so many figures, statistics, and reports available that it can . . . Read more
Retargeting is a highly effective type of digital advertising that allows you to target potential customers with ads based on their online behavior. Retargeting is also sometimes called remarketing, but the principle is the same. Retargeting helps convert online window shoppers into actual paying customers. Only 2.35% of website visitors . . . Read more
Productivity management becomes a crucial part of your business when your company’s profit margins directly correlate to the number of projects you complete each month. Not finishing one flooring project on time delays payment and, depending on your schedule, could affect other projects. That kind of pressure might motivate some, . . . Read more
From diligent pre-planning to sourcing investors to breaking ground, there’s a mountain of work involved in a multifamily property development project. So, we’ve put together nine steps to help you successfully manage your next multifamily property development project. 1. Determine the Size of Your Project The first logical step to . . . Read more
All carpets are susceptible to tearing, staining, and water damage. Even without anything disastrous happening, time itself can take a toll on the condition of the carpet, and an old and faded carpet is not something you want in a rental property. Since landlords and property managers are responsible for . . . Read more
A website is a must-have for any flooring installer. It’s the place where customers go to get information about your business and services. If you build it and promote it correctly, it can also serve as a lead-generating machine for your floor installation business. However, for a website to generate . . . Read more
There’s no denying the power of social media. More than 3.8 billion people use it. In fact, the average person uses more than nine different social networks and spends over two hours every day on social media. As a flooring installer, is social media a worthwhile endeavor, or are you . . . Read more
Every business that intends to stay in business has a website today. It is a centralized point of information that informs your customers about your operations and the services you offer, some background information and the experience level of your company, and how they can hire your flooring company for . . . Read more
What are the latest tools available to you, a flooring contractor, that can help you reach the next level of profitability and success? This article will discuss 7 of the top flooring software trends that are being used by installers across the U.S. Some are more project management oriented and . . . Read more