Find the answers to your home improvement questions.
Seeing a silver lining behind every cloud will be the smart approach to assessing the outlook for construction in 2021. COVID-19 will continue to have a negative effect on certain sectors of the market, primarily in commercial construction, but there remains a confident attitude for the residential market, especially in . . . Read more
The COVID-19 pandemic has pretty much put the world on pause. The significant interruption in our daily lives caused by the pandemic doesn’t stop our need for renovations or repairs around the house. A broken pipe doesn’t care about the coronavirus. You can say the same for mold buildup. With . . . Read more
As a flooring professional, you want to generate as many leads and customers as possible. Not being sure what works (and what doesn’t), you’ll try out many different marketing strategies. Most of them will end up being a waste of time and resources. To avoid this, you should check out . . . Read more
There are more than 73 million millennials in the US. More than a third of them are homeowners. Additionally, 72% state that owning a home is their top priority. As a flooring professional, you should be marketing to this large group of people. However, you need to be aware of . . . Read more
Google Ads has been shown to be very effective at helping businesses generate sales and acquire new customers. Businesses that advertise through Google Ads generate an average return on investment (ROI) of 200%. With consumers being 27% more likely to make in-store purchases after interacting with an ad, Google Ads . . . Read more
Getting a lot of people interested in your flooring services but having trouble converting them into customers? If that sounds like you, you might need to work on your sales skills. On the other hand, you might be a good salesman, but keep making a few of the same mistakes . . . Read more
Google My Business (GMB) is a service designed to help business owners manage how their business is presented in Google Search and Google Maps. It allows you to list your business’ location and hours, as well as monitor and reply to customer reviews. It’s also a crucial factor in ranking . . . Read more
Every business should be taking advantage of digital marketing in today’s day and age. The same is true for flooring installers. The reason is simple: consumers rely heavily on Internet research to make purchasing decisions. As much as 60% of consumers start searching for products or services by using an . . . Read more
Are you looking to build a website for your flooring business or improve your existing online presence? With 80% of consumers researching a business online before making a purchase or in-store visit, having a website is a necessity for today’s businesses. It’s also a competitive advantage considering that only 50% . . . Read more
What Is Digital Marketing? Digital marketing is when you promote a product or service for purchase on the Internet. As a floor installer, using digital marketing can double, triple, or quadruple your business. Digital marketing opens your doors up to hundreds (or thousands) of more customers who are looking to . . . Read more