6 Tools You Can Use to Spy on Your Competition
As a flooring professional, you want to generate as many leads and customers as possible. Not being sure what works (and what doesn’t), you’ll try out many different marketing strategies.
Most of them will end up being a waste of time and resources.
To avoid this, you should check out what your competition is doing and find ways to replicate their success.
You can do this by using specialized online tools that will show you how competitors are marketing their businesses, including what content they’re producing and how they’re promoting it, as well as what kind of ads they’re running.
Armed with this information, you’ll be able to devise an improved marketing strategy that will enable you to outperform your competitors.
Let’s look at six specific tools you can use to spy on your competitors and see how they’re marketing their businesses:
Ahrefs is one of the most popular SEO tools around. You can use it to spy on your competitors’ backlink profiles, find out which keywords they’re ranking for, and see their most popular content.
It’s a great way to find ideas for new content you can produce, as well as identify backlink opportunities you should pursue.
You can also use Ahrefs to audit your own website for SEO issues, as well as research keywords you might want to target with your content.
When looking to find out more about your competition and what they’re doing in terms of marketing their business, you’ll want to learn where they’re getting all their traffic from, as well as how much traffic they’re generating on a monthly basis.
You can gain access to this information by using SimilarWeb.
Simply type in your competitor’s domain, and SimilarWeb will show you an overview of their traffic. You’ll be able to see which channels they’re using to drive traffic and learn more about their audience’s demographics and interests.
With SimilarWeb, you’ll be able to uncover the exact domains that are driving traffic to your competitors’ websites. You can then use this information to try to generate traffic from those domains for your own business.
Wouldn’t it be great if you could track all the content your competitors are publishing, as well as any mentions of your competition on blogs, social media, and forums?
Of course, it would.
The good news is, you can actually do it with a tool like Mention.
Mention allows you to track mentions of specific phrases and keywords all over the Internet. You can use it to keep an eye on what your competition is doing and gain a better understanding of their overall marketing strategy.
Mention is also a great way to discover link building opportunities, as well as learn more about your competitors’ fans and customers.
Finally, you can use Mention to track mentions of your own brand online. This will allow you to keep an eye on your reputation, as well as enable you to respond to both positive and negative reviews as soon as they’re posted.
WhatRunsWhere is a software solution that enables you to track your competitors’ advertising campaigns.
You can use it to find out where your competitors are running their ad campaigns, as well as learn how their actual ads look like.
With WhatRunsWhere, you’re able to figure out your competition’s advertising strategy, as well as see how it’s evolved over time.
You’ll gain insights into the best-performing ad formats, traffic sources, and networks so that you can generate the best return on your advertising spend.
The platform’s database covers 500 different ad networks and 120,000 publishers. All the data on the platform can be filtered by keyword, advertiser, network, and publisher.
If you’re doing any amount of content marketing whatsoever, you’ll want to take a look at Buzzsumo.
Buzzsumo helps you analyze your competition’s content to learn more about their content strategy, as well as find out what kind of results they’ve been getting.
You can use it to pinpoint specific topics you should cover, as well as identify backlinking opportunities by looking at websites that are currently linking to your competitors’ content.
Buzzsumo is also a great way to find influencers that might be willing to share your content with their audience. This, in turn, will enable you to generate valuable backlinks as well as drive more traffic to your content.
Have you ever tried signing up for your competitors’ email newsletters to see what kind of emails they’re sending to their subscribers?
If you have, you’ve probably filled your inbox with a bunch of emails while having no clue what to do with them.
To really dig into your competition’s email marketing strategy, you need to use a tool such as Mailcharts.
Mailcharts can help you find out what emails your competitors are sending, as well as show you when they’re sending out their campaigns.
You can use this data to guide your own email campaigns and improve your email marketing strategy.
Use these six tools to spy on your competition
It’s crucial that you know what your competition is doing if you want to outperform them. There are a number of tools you can use to spy on your competitors.
To find out more about your competition’s traffic numbers and sources, use something like SimilarWeb. If you’re interested in learning more about their SEO efforts, take advantage of Ahrefs’ advanced features to gain insights into your competition’s backlink profile.
You can use Mention to track where your competitors are being mentioned and promoted, while Buzzsumo can provide you with more information on your competition’s content strategy.
Finally, if you want to learn more about your competitors’ advertising strategy, use WhatRunsWhere to see what their ads look like and which platforms they’re using to run them.