7 Must-Haves for Any Flooring Contractor Website
Are you looking to build a website for your flooring business or improve your existing online presence?
With 80% of consumers researching a business online before making a purchase or in-store visit, having a website is a necessity for today’s businesses. It’s also a competitive advantage considering that only 50% of small businesses have a website.
However, having any old website isn’t enough. As much as 75% of consumers judge a business’ credibility based on its website, while 88% state that a single bad experience is enough to make them less likely to visit a particular website again.
There are certain best practices you need to keep in mind when building your website to ensure that you’ll be able to attract, convert, and retain customers.
Here are seven must-haves for any flooring contractor website.
1. Include Call-to-Actions (CTA)
To be able to convert website visitors into customers, it’s crucial that you add one or more CTAs to your website.
A CTA can take many forms, including text, image, and button. Its purpose is to help guide visitors to complete your desired action (e.g., schedule a call, sign up to your email list, etc.)
For best results, add multiple CTAs to your homepage. Make sure that they all prompt visitors to complete the same action. Otherwise, you risk diluting their attention and making them feel confused about what they need to do.
Finally, try to instill a sense of urgency in your CTA and ensure that it stands out from the rest of the page.
2. About Us Page
The About Us page is one of the most visited pages on any website. It’s not hard to understand why.
Before doing business with you, most people will want to learn more about your company, as well as who’s behind it. They want to be reassured that doing business with you is the right choice for them.
Use the About Us page to provide a summary of your company and core services.
You might also want to include more information on any employees that might be working for you, as well as mentioning any notable projects or achievements.
3. Services Page
A Services page should outline all the services you provide to your customers, as well as the benefits that come from working with you. Depending on your needs, you might also want to create a separate page for each specific service.
You’ll also want to include a call-to-action that lets visitors know what they need to do in order to get started doing business with you.
Do you require people to call you, book online, or send an email? Make sure to let them know.
A great way to structure your Services page is to use the AIDA model.
AIDA stands for Attraction, Interest, Desire, Action. It’s a copywriting formula that helps you use copy to guide prospects towards making a purchase.
How to employ AIDA on your Services page?
Start your Services page with a paragraph designed to attract visitors’ attention by addressing their pain points.
Grab their interest by hinting towards a solution, and then make them desire your service by giving them an offer that’s so good that they can’t resist it.
Finally, prompt them to take action by including your CTA (call-to-action).
4. Fast Page Loading Times
If you want to provide a great browsing experience for your website visitors, as well as have a better chance of ranking high in search engine results, you’ll need to make sure that your website loads as fast as possible.
Slow-loading websites frustrate people.
This is especially true for mobile visitors, 53% of which abandon a page if it takes more than three seconds to load.
Additionally, 75% of users claim that they’d never revisit a website whose loading time was longer than four seconds.
These stats make it obvious that you need to do whatever you can to speed up your website.
Here are a few suggestions to get you started:
Consider a Better Hosting Service
If you’ve been hosting your website on a shared hosting account so far, it might be a good idea to consider switching over to VPS or dedicated hosting.
Employ a CDN
A CDN (Content Distribution Network) speeds up your website by serving it from servers that are physically closest to each particular visitor.
Compress Your Website Images
Compressing images can give you a significant boost in speed, especially if you use a lot of high-resolution photos on your website. You can use a tool such as Kraken.io to compress your images without experiencing any major losses in terms of image quality.
5. Social Proof
Social proof is the tendency to see an action as more appropriate when others are doing it. As a flooring contractor, you can use social proof to have an easier time gaining people’s trust and converting them into customers.
Have you worked with or been recommended by a reputable organization in your area? Make sure to let your website visitors know.
Another way to create social proof is to ask your satisfied customers to provide a testimonial or write a review of your service. You can then post these on your website and your social media pages.
6. FAQ Section
An FAQ (Frequently Asked Questions) section, as its name implies, contains answers to the most frequently asked questions about your business or services.
Having an FAQ page on your website can save you from having to reply to the same questions over and over via phone or email.
It can also help to relieve visitors of any issues or concerns they might have had with regard to using your services.
To create an FAQ page, start by writing down a list of questions you get asked most commonly as a flooring contractor. Provide clear answers to these questions and remember to add new questions as they pop up.
7. SSL Certificate
SSL (Secure Sockets Layer) is a technology that enables websites to encrypt data and provide a safer browsing experience for their visitors.
An SSL certificate shows visitors that your website is secure and lets them know that their information is safe with you.
If you want to be seen as trustworthy and reliable, you should consider getting an SSL certificate for your website.
Make Sure Your Website Has All the Must-Haves
These seven must haves will help your website drive in more business. For more sales and marketing tips and tricks, join our installer mailing list.
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