8 Ways Flooring Installers Can Generate More Leads from Their Websites
A website is a must-have for any flooring installer. It’s the place where customers go to get information about your business and services. If you build it and promote it correctly, it can also serve as a lead-generating machine for your floor installation business.
However, for a website to generate leads, it must do a couple of things well. It has to get visitors, and it has to convert them into potential customers (aka leads) once they get there. Getting traffic to your website and converting those visitors into leads is no easy feat.
Here are eight proven tactics to generate more leads from your website:
1. Implement a Variety of CTA Buttons and Forms
You can have tons of traffic and visitors, and a great website, but if visitors don’t know what to do or how to contact you when they get there, it won’t matter. It’s essential to place call-to-action (CTA) buttons throughout your website strategically. These buttons will say things like “Contact us” or “Schedule an estimate,” and they’re critical for turning traffic into leads. Place these buttons throughout your website so that visitors always know what action you want them to take and make sure they are easy to see. It’s the same thing with forms. Contacting you should be as frictionless as possible. Ask as few questions as possible in your form because statistics show shorter forms get more fills.
2. Create a Comprehensive Email Marketing Strategy
Email marketing is a cost-effective and powerful way to get leads and drive people to your website. In fact, every $1 spent on email returns an average of $42 back. That’s a stellar ROI (return on investment). Emails are a great way to share deals, new blogs and drive people back to your website. Email and websites are like partners in that they build off of each other. You can use your website to build your email lists and your email lists to generate traffic to your website. Either way, email is a worthy marketing investment and a great way to generate more leads.
3. Write Blogs for SEO Goals
SEO (search engine optimization) is how to get your website to show up in search results. The more pages on your website, the more opportunities you have to inject SEO keywords and strategy. However, the average small business website doesn’t have (or need) very many pages. In fact, 26% of small businesses only have one-page websites. A blog presents an opportunity to post a lot of content. If you blog strategically, you can choose keywords for each blog, maximizing your potential for organic search engine traffic.
4. Create a Keyword-Based Business Name
This is another SEO tip to help bring more traffic to your website. If you don’t already have a business name, consider naming your business with keywords in mind. If you’re a flooring installer in Dallas, Texas, you might name your company “Dallas Texas Flooring Installer.” This gives you immediate SEO points because your name will likely be your URL and will be all over your website. It will also be tied to all your social media accounts. So, the chances of your website showing up in search results when someone searches “Dallas Texas Flooring Installer” increases substantially.
5. Make Your Website Mobile-Friendly
This one is all about converting traffic. Did you know that 61% of all website visits in the United States were from a mobile device? That’s a lot of mobile traffic. If your website looks terrible or is challenging to navigate on a mobile phone, mobile users will not stay on your site. That means you’re losing out on around 61% of your traffic because your site isn’t mobile-friendly. You’ll have to work hard to get traffic, using SEO, advertising, email, and other digital marketing methods, so make sure that your site can cater to all visitors – not just those on a desktop computer.
6. Sign up with Google My Business
Google My Business is an easy-to-use, must-have tool for flooring installers. It’s free, and it ensures you show up on Google maps and Search when people search for your business. When you sign up, you get to control your profile. You can put business information, interact with customers, and add your website to your Google Business listing. This can be an effortless way to drive traffic to your website. Take the time to sign up with Google My Business to increase your lead flow.
7. Make Contact Information Clear and Available
Forms are important, but some people just want to pick up the phone and call or send an email. These people are also likely your hottest leads, i.e. most likely to convert right now. Your contact information should always be visible. Consider putting it in the header or footer of every page or placing it in strategic places throughout your website, so it’s always in plain sight. If someone’s interested in your services, you want them to be able to get in touch with you as soon as possible. This is the most straightforward way to make sure that the traffic you worked to get can easily turn into a lead when they’re ready.
8. Test Online Advertising Variants
Online advertising is another option for getting traffic to your website. There are several advertising opportunities online. From Google Ads to social media ads to banner ads, local newspaper websites, influencer marketing and more – there’s no shortage of online advertising opportunities. Check around and choose the ones that make the most sense for your budget and goals. Then, test and test again. It might take you a while to find the perfect advertising platform and strategy, so be sure to test and find the one that creates the most high-quality leads for your business.
Get More Business with a Variety of Digital Strategies
These eight methods are some ways to ensure that your website generates more leads. Having a website with good traffic and conversions means that you get to spend less time trying to get customers and more time installing floors.
Try several digital strategies until you find one that works. Remember, it can sometimes take a while to find the sweet spot with digital marketing. Try several different approaches and always be testing. Before you know it, you’ll have a high-traffic, high-conversion website.
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