6 Reasons Why Having a Mobile-Friendly Website Is Important for Flooring Installers
Every business that intends to stay in business has a website today. It is a centralized point of information that informs your customers about your operations and the services you offer, some background information and the experience level of your company, and how they can hire your flooring company for their next job.:
At least, that’s what your website should do.
In order to do that, your website needs to appeal to your potential customers in the way that they use it. You might have a beautiful website that is fully functional on a desktop screen, but what does it look like on a tablet or mobile phone? If your website isn’t mobile-friendly, you could be losing half of your customers. Gone are the days when most of the online shopping was done at home on a big screen.
What is a mobile website? It’s a site that properly displays on mobile and hand-held devices like your iPhone or Android, as well as iPads and tablets. These designs are typically referred to as responsive web designs because they work on any display connected to the internet.
Whether your potential customer is at home, in their office, or on the road with their phone, you want to be sure that when they locate your website, they can navigate it properly, and take the actions that you want them to take while they are there. Such as:
- Schedule an appointment
- Request a service call
- Pay for services.
- Ask a general question
Internet shopping has changed in the last few years. More people use the internet on mobile devices than desktops, so you need a mobile-friendly site in order to connect with the majority of the folks you are trying to reach with an offer. If they appreciate the fact that your mobile website is easy to navigate, they are likely to believe that you will handle your business in a smart fashion as well.
1. Half of Your Potential Customers are Browsing with Mobile Devices
Over the last 10 years, many online shoppers have discovered that browsing with their mobile device is easier and more convenient than using the desktop in the office or at home. It’s easy to understand since it’s more convenient, especially if your website is formatted properly for use on mobile devices.
Desktop traffic has steadily decreased over the last decade as customers turn to their mobile devices for their shopping needs. Recent studies have shown that more than 50% of online traffic now comes from mobile devices or apps. This statistic varies based on industries, but on average, businesses see anywhere from 25-60% of their online traffic coming from mobile devices.
We all carry our phones with us everywhere and the internet is available wherever any reasonable size population exists. Therefore, we can shop and buy whenever we want. If your flooring business is not displaying a fully-functional mobile website, you may be losing out on a great deal of business.
2. Keep Up with the Competition
If you feel that spending money on a well-designed website is a bad idea, or that it will not pay off, you need to understand the market you are trying to reach. You can be sure that your competition has a mobile-friendly website.
Do you want to know what your competitors are doing online? Go to their website and see how well it functions on your desktop and on your mobile phone. If you feel that your website is not as good as theirs, there is a pretty good chance your potential customers will feel the same way, and that is a missed opportunity.
3. Increase Visibility and Bolster SEO Opportunities
How do people find your flooring business on the web? That’s simple, they search for flooring installers. What is it that encourages Google, or any other search engine, to bring up your site before your competition? The answer is rather complicated, but it is fair to say that Google wants to show those browsing for flooring installers, websites that are informative, relevant, and easily searchable on mobile devices. In fact, mobile-friendly websites are given priority by Google’s algorithm.
But being mobile-friendly doesn’t simply mean you can access your site on a cell phone. It means:
1. Your site loads quickly.
2. It is easy to read.
3. It is easy to navigate.
Why should you care if Google likes your site? Google gets over 70% of online searches. That means that 7 out of 10 potential clients are looking for a flooring business like yours on Google. If your website is built correctly and it is search engine optimized (SEO), you have greatly increased your chances of improving your bottom line with online shoppers.
4. Create a Simplified Contact Process
Convenience sells. If a potential customer can access your site easily, and reach you with just a few clicks, they are more likely to come to you for a quote. If your website is mobile-friendly, people can easily find your phone number and email address with just a few clicks.
5. Lower Your Bounce Rate with Faster Load Times
Web shoppers have short attention spans. They have been spoiled by the major online retailers that provide websites that can be easily navigated and will lead the customer from start to the cart in a matter of seconds.
You may not have millions to invest in a website like that, but it’s important to understand that your customers will be judging you based on their experience with other online businesses. Remember how the slogan “Have it your way” affected the entire fast food market?
How Do You Compete?
Make sure your mobile site and your desktop site load quickly. Customers will not wait for a slow-loading site. They will give you a few seconds and then abandon you for a site that loads quickly. You may have the best offer in town, but if your website is slow loading, your potential customers may never find you. Once your site does load up, make sure that the most important information your clients want and need is easy to find.
6. Build Trust with Prospective Clients
Online shoppers can’t see you so the only way you can build trust with them is to have a website that is fast, reliable, and presents your business in the most favorable light. A poorly designed website will cost you money. It is estimated that up to 64% of shoppers that are dissatisfied with a site visit will not return.
Why risk losing that many flooring customers when you can easily have your website designed to operate on desktop and mobile platforms quickly and efficiently? When people are happy with their experience on your website, they will tell their friends. Referrals are the best prospects because they are the easiest to convert to a sold client.
Your Material Supplier is an Important Part of Building Trust
You have spent the time and resources to build a solid website that flows on all platforms and you need a flooring supplier that will provide the same level of support to you.
BuildDirect provides top-quality flooring at wholesale pricing by connecting you directly with the manufacturer. We offer installation advice, free samples and financing to help your business grow and our one-of-a-kind PRO Rewards program can provide additional savings on purchases and convenient shipping options. Contact us today to see how we can fit into your overall business plan.