Social Media Management for Flooring Installers: Benefits of Each Platform and How to Stay Connected
There’s no denying the power of social media. More than 3.8 billion people use it. In fact, the average person uses more than nine different social networks and spends over two hours every day on social media.
As a flooring installer, is social media a worthwhile endeavor, or are you better off putting your marketing time and money elsewhere?
Let’s look at which platforms are worth your time and the benefits they offer. Plus, we’ll share some tips for staying connected. Then, we’ll look at some alternatives to social media for generating leads and increasing your customer base.
The Best Social Media Platforms for Flooring Installers
With so many social media networks (and new ones emerging all the time), it can be difficult to determine which networks are worth your time. The top four tried-and-true networks for flooring installers are Facebook, YouTube, Instagram, and Twitter.
Facebook is the most popular social media network with more than 2.74 billion worldwide users. The platform caters to businesses in a way that many others don’t. Facebook allows you to include all pertinent business details on your Facebook business page including, location, hours of operation, reviews, pricing, and more. In this way, Facebook can serve as a hub of information about your flooring business. It’s easy for customers to check out your business without ever having to leave the Facebook app.
YouTube has approximately 2.29 billion global users, and it’s owned by Google, making it a terrific resource for ranking high in search engines. On YouTube, you can create videos that cater directly to your target customer and use them as a lead-generating machine. Tutorial videos, videos of your work, question and answer videos, and more are fantastic ways to attract YouTube viewers or Google searchers to your businesses.
It’s not quite as popular as Facebook and YouTube, but Instagram has an impressive 1.22 billion users. Its Stories feature has gained significant growth since its inception and is a key indicator that the platform knows how to pivot and expand without isolating its user base. Instagram allows you to take advantage of hashtags to grow your followers and reach. It’s also a visual platform, so you have the opportunity to let your work do the talking.
Twitter has 353 million global users, and while not as popular as some of the others on the list, it still deserves a place in your social media strategy. Twitter is excellent for interfacing with customers and building a brand image online. It lets you show off your customer service skills in real-time. Like Instagram, Twitter allows you to use hashtags and trending topics to gain momentum, making it a powerful platform for extending your reach outside of your current network.
LinkedIn is the place for professional networking. Despite its smaller user base (722 million users), it experiences three times the conversions of other social media platforms. If you offer commercial flooring installation, it can be especially beneficial since an estimated 90 million senior-level employees and decision-makers regularly use LinkedIn. Even if you only do residential installation, LinkedIn can be helpful. LinkedIn’s users, on average, have higher incomes than those on other platforms. 49% make more than $75,000 a year. In fact, 60% of all households who earn more than $100,000 a year use LinkedIn. So, your residential homeowners who have extra income for things like renovation projects and professional flooring installation are on LinkedIn, making it a great place to pour some of your efforts.
Tips for Staying Connected and Engaging with Your Audience
Keep in mind that every platform isn’t right for every flooring business. Find the ones that work for you and pour your energy into those. Regardless of which networks you use, the real key is engagement. Your objective on social media is to be social and get users to engage with your business online.
Some ideal content for sparking conversation and engagement include:
- Before-and-After Pictures
- Answers to Common Questions
- Customer Testimonials
- Tutorials and How-To Posts
- Holiday and Timely Posts
- Special Discounts
Striking visuals like pictures and videos will always perform better than posts without them. As a bonus tip, be sure to join local groups on Facebook, too. Those are often ideal places to get new customers in your service area.
Remember, people go to social media sites to be social. They won’t want to follow a business that is over-the-top promotional. Try to provide valuable information more often than you promote your business. If you use the post types suggested above, you’ll be able to gain meaningful traction much easier than if every post you make says, “Hire us to re-do your floors.”
Supplement Your Social Media Strategy with Other Digital Marketing Efforts
The truth is that social media can take some time to ramp up and bring in leads. Thankfully, there are several other ways to supplement your social media marketing strategy online, including blogging, local SEO, and paid advertising.
Blogs serve several purposes for your flooring business. They’re a great way to communicate in long form with your customers and establish yourself as an expert and thought leader. Secondly, they’re a terrific way to increase SEO (search engine optimization) and bring more organic traffic to your website. Third, they’re great content to share on social media in order to entice people to visit your website. Blogging is a great way to bring in leads. In fact, companies that maintain a blog generate an average of 67% more leads each month than companies that don’t.
SEO is a terrific way to bring in organic leads. However, search engine optimization can bring in leads from anywhere in the world. Local SEO focuses specifically on generating organic website traffic for people in your target areas. Your goal is to appear in search results when a person types, “flooring installer in my area.” Developing a local SEO strategy is a digital marketing effort that’s definitely worth your time.
Paid advertising is the best solution for getting leads quickly. If you don’t have the time to wait for your social media and SEO work to pay off, paid advertising is the way to supplement in the meantime. Paid advertising includes everything from Google ads to social media ads to banners on websites and more. When it comes to paid advertising, be sure to have a strategy before you start because it can get expensive quickly.
Use Social Media for a Well-Rounded Online Presence
Social media is too powerful of a tool to ignore. Take the time to develop a social media plan. Get on the big networks and post engaging content. Be sure to do some testing and find what works for you.
In the end, social media is a proven avenue for generating organic leads and buzz about your business, and it’s an opportunity you don’t want to miss.
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