7 Need to Know Social Media Strategies for Flooring Installers
Extend your reach to new audiences via your social media accounts. For flooring installers, social media has the power to drive relevant traffic to your landing pages, get your content in front of current and future customers, and raise brand awareness. Read on to learn more about social media strategies for flooring installers.
1. Use Social Media to Inform Your SEO Tactics
Before choosing keywords to target in a new campaign or which topics to publish on your website, you can use your social media platforms as a testing ground. Run ads on social media platforms like Facebook and/or post new social media content to your profiles. Then, see which ads and pieces of new content perform the best. You can use this knowledge as you design your future Google Ads campaigns and website content.
Many marketers find that their social media posts lead to more users Googling their company. You may find that posting new content on social media, such as sharing a blog topic or a downloadable product guide, results in more organic traffic to your website through the search engine. Additionally, the new traffic will be even more targeted and even more relevant, because it’s made up of users who are already interested in your flooring options and who are engaging with your social media activity.
If done right, you can use your social media posts to drive relevant traffic to your website and learn which keywords and topics are successful with your target market.
2. Create and publish timely and shareable content
Social media content is shared and viewed on a daily basis and sometimes on multiple occasions throughout the day. Users love content that inspires them to hit “share.” Therefore, social media is the perfect place to post time-specific content and content that celebrates the seasons. For example, spring cleaning is a popular topic at this time of year in the home improvement space on social media. Take this opportunity to post content that will appeal to your audience, such as how to care for hardwood floors and how to seal tile flooring.
Other reasons to celebrate with your audiences on social media include holidays like Thanksgiving, Christmas, St. Patrick’s Day, Mother’s Day, Easter, Fourth of July, Father’s Day, Halloween, Valentine’s Day, and New Year’s. The beginning of a new year presents the chance to share yearly trends, like Flooring Trends for 2020 and Home Design Trends in 2020, for example
3. Publish engaging content on social media that targets audiences interested in specific types of flooring
Social media allows you to connect with niche audiences and engage with prospective customers. To drive engagement, post about different types of flooring to attract audiences interested in specific flooring for their homes and/or who want to learn more about flooring options. The following are examples of types of flooring to post about:
- Ceramic and porcelain tile
- Marble tile
- Slate tile
- Wall tile and mosaics
- Hardwood flooring
- Vinyl flooring
- Laminate flooring
- Bamboo flooring
- Heated flooring
Include attractive headlines, text, and visuals with your posts. Develop content about types of flooring like downloadable catalogues, flooring buying guides, and how-to’s on popular subjects like how to care for your hardwood floor and how to choose pet-friendly flooring.
4. Attach creative and striking visuals to your social media posts and profiles that illustrate your flooring options
If marketers know one thing for certain, it’s that humans like to see visuals. Visuals are more engaging than text alone and can really help sell a product. With flooring, how can you really visualize the possibilities without seeing a sample up close or without seeing hardwood or tile flooring installed in a beautiful room? Ideas for creative visuals for flooring installers to post on social media include (but are not limited to):
- Photos of new product and flooring options set up in a display room so users can see what it looks like
- Edit and post videos that show off your previous projects and flooring installations. If you sell flooring to contractors, ask them to send you videos and photos of the finished product. Another option is to ask customers to send you photos of their finished installations if they bought the tile from you and did a DIY project.
- Post photos and videos of the stages of installing different types of flooring. Before and after photos are always captivating to look at.
- Create educational videos that teach prospective customers how to shop for flooring. For example, produce a video on how to use a free flooring sample.
5. Participate in the conversations in home improvement and home design industries on social media
The possibilities are endless when it comes to social media, so why limit yourself? Don’t just stick to posting about (and sharing about) home flooring alone. When it comes to the home improvement and home design industries, there’s plenty of content to share, repost, and engage with.
Look at influencers in the home improvement and home design spaces and get inspiration. You can post and share content about interior design, including bathroom tile design, home office design, bedroom design, kitchen flooring design, home gym design, etc. Highlight designs and content from specific designers and home professionals.
You don’t have to just share and post about floors. You can connect with audiences who are interested in home improvement and home design by posting about topics like energy efficiency; color combinations in interior design; styles and trends like boho, traditional, and modern; and DIY projects around the home such as how to build a kitchen island.
6. Create and monitor a Houzz account
It’s highly recommended that you create a Houzz account if you haven’t already. Houzz is a home design and home renovation website and social media platform that is valued at $4 billion dollars. Homeowners use Houzz to collect home design ideas and to find home improvement professionals in their area.
To generate local business and to capture leads on Houzz, create a Houz profile and completely fill it out. The materials you’ll need include:
- Profile photo
- Cover photo
- List of professional memberships, awards, and certifications
- Description of your flooring business
- Link to your website
- Contact information
- Photos and descriptions for projects and idea books
Projects and idea books on Houzz allow you to share your past projects and your current flooring options. Organize your flooring products on Houzz by types of flooring, colors/tones, flooring for specific rooms, etc. You can leverage your profile on Houzz to attract local customers and sign up more customers for flooring installations. Remember to monitor your Houzz profile for reviews and be sure to follow up with leads.
7. Collaborate and engage with influencers to further extend your reach
Extend your reach on social media and drive relevant traffic to your website by collaborating with influencers in the home design space. The more niche of an audience you can target, the better. For example, mommy bloggers may be interested in reviewing spill-proof carpet options, pet bloggers may be interested in reviewing pet-friendly flooring, and DIY bloggers may be interested in the latest flooring in your product catalogue.
Don’t be afraid to collaborate with others in the home improvement industry who aren’t direct competitors. Window professionals, handyman service providers, plumbers, and electricians are just a handful of home improvement professionals that you can engage with and share content with on social media.
Plan and Prepare to Create an Impactful Social Media Strategy
Don’t try to cut corners or save time when it comes to social media. When done right, it will Increase your visibility, spread awareness about your brand, and connect you with current and future customers. Share content that intrigues your audience and positions you as a flooring expert. As you collaborate with and engage with users and influencers in your space, you will ideally get more customers buying flooring and scheduling flooring installations.