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5 Tips for Achieving Higher Google My Business Rankings

higher Google My Business Rankings

Google My Business (GMB) is a service designed to help business owners manage how their business is presented in Google Search and Google Maps.

It allows you to list your business’ location and hours, as well as monitor and reply to customer reviews. It’s also a crucial factor in ranking your business in local search results.

higher Google My Business Rankings

Businesses get found more than 1,000 times every month, on average, thanks to Google My Business.

Additionally, they receive an average of 59 actions every month (including website visits, calls, and direction requests) from people visiting their GMB listing.

64% of consumers state that they’ve used a GMB listing to find a business’ phone number or address, while 38% went on to visit the business’ website afterwards.

If you want to get more exposure for your flooring business, you should definitely create and optimize your Google My Business (GMB) listing.

This will increase your chances of generating more organic traffic and help you drive more visitors to your physical location. It will also let your visitors learn more about your business and what you do.

Here are five tips for optimizing your GMB listing to achieve higher rankings:

1. Verify your GMB listing

The first step to generating better results with your GMB listing is to verify it. You can do this by mail, phone, or email.

The easiest way to do it is via mail.

If you choose this option, you’ll need to give Google My Business your business address. Once you do this, Google will send you a postcard containing your verification code.

higher Google My Business Rankings

Getting your verification postcard usually takes less than two weeks. To ensure that the process will go smoothly, verify that your business address complies with Google’s guidelines for address entry.

The guidelines state that you need to enter the complete, exact address of your business, include any suite numbers, building numbers, or floors, as well as only including information that’s a part of your official business address.

Once you verify your Google My Business listing, you’ll get complete control over the listing, as well as access to a number of features, such as messaging, direct booking, Google Posts, and Questions & Answers.

2. Provide Google with essential information about your business

If you want to have the best chance of getting higher Google rankings, you should give Google as much information about your business as possible.

This will enable Google to display your listing in as many relevant searches as possible and help you generate more traffic.

Add all of the following information to your GMB listing:

Business name – Add your registered business name here. Avoid using keywords that aren’t a part of your actual business name since it can only hurt you in the long run.

Business address – Enter your physical address in this section. Make sure that it matches the address listed on your website.

Business categories – You can choose a primary category for your business, as well as a number of additional subcategories. Pick a category that provides the most accurate description of your business, and add any relevant subcategories.

Description – You can use up to 750 words to describe your business in this section. Take advantage of this opportunity by adding more information about your business and services.

Website – This is where you’ll enter your official business website. Make sure to link to your homepage here and not a subpage.

Phone number – Add your main business number here. Google will use this information in the NAP (Name, Address, and Phone number) confirmation process, so make sure that it’s accurate.

Business hours – Enter your business hours here. Make sure that they’re accurate since most people looking at your GMB listing will be interested in this information.

Photos – Add photos of your physical location or examples of your work in this section. People will be judging your business by these photos, so make sure that they’re high-quality.

3. Ensure your NAP information is consistent across the web

Having consistent NAP information is crucial for getting better GMB rankings. You’ll want to make sure that you use the same NAP information on your website, GMB listing, as well as other business directories.

Search for your business on Google and check listings to ensure that they use the same NAP information.

If you find a listing that includes incorrect or incomplete NAP information, make sure to contact the website and request that they correct the listing.

4. Submit your information to business directories

Submitting your company’s information to business directories is a great way to generate more backlinks for your website, as well as to improve your GMB listing’s ranking.

Start with local business directories, and then look for any regional or national directories that are relevant to your business. One example would be the Alliance Flooring Directory.

Listing your business in a flooring-specific business directory will help Google understand how much your business and website are relevant to any flooring-related searches.

higher Google My Business Rankings

You can find more business directories at Whitespark and BrightLocal.

5. Take advantage of Google Posts

After verifying your GMB listing, you’ll have the ability to create Google Posts. These are similar to social media posts you might make on your Facebook page.

They appear in the local panel section during Google searches and on Google Maps. Each post can contain up to 300 words of text, a photo, a CTA button, and a date range.

You can use Google Posts to advertise current promotions or sales, new services, or events you might be organizing.

Google Posts enable you to generate more awareness for your business, drive traffic, and give you a way to engage with your target audience. They can also help improve your search engine rankings and location relevance.

Keep the following in mind when creating Google Posts:

  • Make sure that your posts are free of grammatical and spelling errors.
  • Avoid using profane or offensive language or imagery.
  • Only link to reputable websites.
  • Keep your posts family-friendly.
  • Use images in all posts to attract attention.
  • Include a call-to-action in all of your posts.
  • Consider creating custom landing pages for your posts, especially if you’re using posts to promote special deals or offers.

Get Higher Google My Business Rankings

If you want to rank your Google My Business listing higher in search engine results, make sure to verify your listing by mail, phone, or email. This will give you access to all of GMB’s advanced features, such as messaging, Google Posts, Questions & Answers, and direct booking.

Provide Google with all the essential information for your business, such as your address, phone number, and business hours. Check other listings of your business on the web, and make sure that they all use the same NAP information.

Submit your business to local and niche business directories to get more exposure.

Finally, take advantage of Google Posts to let people know more about your business and services.

higher Google My Business Rankings

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