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How to Combat Flooring Labor Shortages and Attract Employees

In the simplest terms, a labor shortage occurs when there are more open jobs than qualified workers. This isn’t a new concept. Labor shortages have been a regular part of history, often occurring during the gap between an older generation’s retirement and a newer generation hitting the job market.

Of course, that’s not always the case. Over the last year, the term “labor shortage” has been thrown around a lot – and there’s a reason for that. After one of the most trying and difficult times in recent history, employees have grown reluctant to accept working conditions that don’t meet their growing needs and expectations. As a result, companies are suffering.

Is the Construction Industry Experiencing a Labor Shortage?

According to the Associated General Contractors of America’s 2020 Construction Outlook Survey, 81% of construction companies find it challenging to attract and retain salaried and hourly employees. In addition, 72% of those companies expect that labor shortages will be one of their biggest hurdles over the next year.

The construction industry has been hit hard by the labor shortage, and that’s only expected to get worse. With fewer employees, teams are stretched thin, and projects are harder to manage. Many companies haven’t had the bandwidth to properly bounce back after the pandemic, and they’re being forced to downgrade their services and cut hours.

Instead of growing now that the world is returning to normal, many firms are shrinking, just to survive. The labor shortage has had a devastating impact on the construction industry, so many companies are desperate for a solution.

6 Ways to Attract New Employees as a Flooring Installer

Of course, it’s not all doom and gloom. Companies that are willing to change how they recruit and treat their employees can overcome these obstacles. 

In fact, here are six innovative and proven ways to attract and retain new employees to your construction company:

1. Offer Competitive Wages

There’s a reason this piece of advice is listed in every article and blog about employee attraction and retention – because it works. More than anything else, employees want to be fairly compensated for their work. If your company is suffering from a labor shortage, you may have to take it a step further.

If you want people to work for your company over your competitor, you have to offer competitive wages. If employees have a choice, they’ll choose the company that gives them the best offer.

2. Provide Comprehensive Benefits

Being competitive doesn’t end with salaries. When looking for new employment, most job seekers seek out comprehensive benefits packages, as well. These can range from traditional benefits like health insurance, life insurance, vacation time, and retirement plans to fringe benefits like daycare, gym memberships, wellness programs, and more.

The majority of employees report that they’d be more loyal to their employers if they offered a broader array of employee benefits. The more you can give, the more likely you’ll be able to attract employees over your competitors.

3. Create a Friendly, Safe, and Respectable Work Environment

In the construction industry, where much of the work is manual labor, safety is essential. To attract and retain employees, you must create an environment that is both friendly and respectful.

Here’s the bottom line. People won’t stick around if they feel their work isn’t valued, they aren’t respected, and they don’t feel safe. There are plenty of places to work, so it’s your responsibility to create a work environment that employees want to be a part of.

4. Advertise Growth Opportunities

70% of employees report that they’re willing to leave their current job for a company that invests in learning and development. If your organization openly offers career development training, ongoing education, and upward mobility, you’re going to stand out. This is an incredible way to attract new talent and boost employee loyalty.

Plus, when you’re giving people the opportunity to grow and improve themselves, they’ll pay that back with hard work and innovation. Companies experience the most positive growth when their employees are happy and feel valued.

5. Be Flexible With Schedules

Flexible schedules are increasingly becoming a priority for most job seekers. In fact, 80% of employees stated that they would be more loyal to their current employers if they offered flexible work options. Additionally, 30% reported that they’d left a job because it didn’t offer flexibility.

People deeply desire the ability to focus on their families, personal lives, and achieve a work-life balance. Therefore, as an organization, you should try your best to offer flexible schedules, paid time off, and plenty of vacation time. While it may seem counterintuitive to ask people to work less, it will actually encourage and enable people to work harder. This is one of the most effective ways to attract new talent and improve employee retention.

6. Open up to Different People

If you’re having trouble attracting new employees, maybe you’re looking in the wrong places. It may be beneficial to your recruiting efforts to widen your scope.

For example, you may find it helpful to loosen some of your hiring restrictions. If you recruit new employees with less experience but offer them on-site training and education, you may find incredibly competent and loyal people who would jump at the opportunity.

Attracting Employees Might Require Change

People are searching for financial stability, job security, and flexible work environments. They’re interested in jobs that facilitate both professional and personal growth. They want to feel safe, valued, and respected.

This new mindset has had a tremendous impact on industries across the spectrum, including the construction industry. If you want to attract new employees and survive the ongoing job shortage, it might require a change.

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