Learning Center

Find the answers to your home improvement questions.

How to Market to Millenial Homeowners

How to Market to Millennial Homeowners

There are more than 73 million millennials in the US.

More than a third of them are homeowners. Additionally, 72% state that owning a home is their top priority.

As a flooring professional, you should be marketing to this large group of people.

However, you need to be aware of how different millennial’s are from other generations to be able to market to them effectively.

In this guide, we’re going to talk about who millennials are, what they care about, and how to appeal to them.

Who are Millennials?

Millennials is a collective name used to refer to people born between 1981 and 1996. They make up one-quarter of the U.S. population.

Most of them have had access to the Internet for the majority of their life, which has helped to make them tech-savvy. They’re generally well-informed and used to conducting online research.

According to the latest estimates, millennial’s spend around $600 billion every year. Despite this, they’re still earning 20% less, on average than their parents and grandparents did. This results in most millennial’s being focused on saving money.

How to Market to Millennial Homeowners

Most of them don’t trust traditional advertising. They want transparency and authenticity from brands.

Millennials strongly care about animal rights, sustainability, environmental protection, anti-racism, inclusiveness, feminism, and LGBT rights. They prefer to purchase from brands that support a cause they’re passionate about.

How to Market to Millennial Homeowners

Only 15% of small businesses actively market to millennials, which means that there are plenty of opportunities for forward-thinking business owners to generate more revenue from this particular generation of consumers.

In this guide, we’re going to go through four tips you need to keep in mind when trying to market to millennials.

1. Think Mobile-First

Most millennials started using smartphones at a very early age. They’re the largest group of mobile device users today, with as much as 92% owning a smartphone.

Millennials use smartphones to find information, check their email, communicate with friends and family, as well as research and buy products and services.

How to Market to Millennial Homeowners

When marketing to millennials, you need to think mobile-first. It’s crucial that you optimize your website for mobile devices and create an excellent mobile user experience.

Additionally, keep in mind that being able to access any content they want quickly has made millennials impatient. They struggle with instant gratification and get frustrated when they can’t get something they want quickly.

This means that you need to make sure that your website loads as fast as possible. If it isn’t loading completely within three seconds, it’s already too slow.

2. Build Trust

Millennials are wary of traditional advertising. They do extensive research on all the products and services they’re looking to purchase.

If you want to sell to millennials, you need to gain their trust first.

One of the best ways to do this is through social proof, such as customer reviews or user-generated content.

With 91% of millennials claiming to make purchases based on recommendations from their friends, customer reviews are a particularly powerful way of gaining millennials’ trust.

User-generated content is also important to millennials. 84% of them state that user-generated content (UGC) has an influence on their buying decisions.

How to Market to Millennial Homeowners

Proudly showcase customer reviews and user-generated content on your website and social media pages to have an easier time building trust and making millennials feel more comfortable about buying from you.

3. Focus on Social

90% of millennials are active social media users. Additionally, they’re 247% more likely to be influenced by blogs or social media compared to other generations.

If you want to truly connect with them, you need to double down on your social media marketing efforts.

How to Market to Millennial Homeowners

Use your social media channels to share content that’s valuable to your target audience on a regular basis. Remember to keep your followers engaged by sparking up discussions and responding to their comments.

When deciding which social platforms to use, don’t make the mistake of trying to be on every social network out there. Focus on a few platforms where your audience spends most of their time.

Since millennials spend 69 minutes on Facebook and 52 minutes on Instagram, every single day, you’ll want to start with those two networks.

4. Provide Authentic, Helpful Content

As we’ve mentioned already, millennials tend to do a lot of research before buying a product or service. They consume large amounts of content every day.

If you want to reach them, you’ll need to be producing content yourself. Creating content on topics that interest your target audience will help you generate more traffic, leads, and customers, as well as allow you to develop authority and thought leadership in the industry

How to Market to Millennial Homeowners

When engaging in content creation, remember to focus on genuinely helping your audience with your content, rather than trying to sell your products or services.

As a flooring professional, there’s plenty of topics you can cover with your content. Here are a few ideas:

  • Industry trends – You can create content related to the latest industry trends. Share your thoughts and predictions to inform your target audience and establish yourself as an industry expert.
  • Frequently asked questions – You probably get asked the same questions over and over. Create content answering these questions to educate your audience further.
  • Instructional guides – Millennials search for instructions online every day. Cater to them by creating instructional guides on flooring installation and repair.

Remember to experiment with different content formats, including blog posts and videos.

Use these four strategies to market to millennials.

Millennials are people born between 1981 and 1996. There are currently more than 73 million millennials in the U.S.

If you want to market to this large group of people, you need to understand the ways in which they’re different from other generations, such as Gen X or Z.

Millennials are tech-savvy, wary of traditional advertising, and focused on saving money. They care about animal rights, sustainability, and environmental protection, among other things.

85% of them own a smartphone and use it to find information, communicate with friends and family, and buy products and services. If you want to reach millennials, you’ll need to think mobile-first.

Due to their suspicion of traditional advertising, you’ll need to work hard to gain their trust. You can do this by gathering and showcasing customer reviews and user-generated content.

Since 9 out of 10 millennials are social media users, you’ll need to be active on social media if you want to reach them. Focus on Facebook and Instagram since these two platforms are the most popular among millennials.

With millennials valuing helpful, authentic content, you’ll want to spend some time on content marketing, as well. Focus on creating genuinely helpful content on topics that interest your target audience, including industry trends, frequently asked questions, and helpful instructional guides.

Leave a Reply

Your email address will not be published. Required fields are marked *

You can use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>