Dos and Don’ts for Staging a House Flip
If you’re planning to flip a house for profit, staging is a crucial part of the process. As you explore the idea of staging a house flip, there are a lot of important dos and don’ts that you need to be aware of. These simple tips and tricks will entice buyers and make sure that you get the most money from your investment. Whether you’re looking to flip an old Victorian or you’re just sprucing up a condo, try these tactics to help guide you through the staging process and to help you get the most profit possible.
Why Staging Matters
Staging a home involves setting up items like furniture and accessories in an unoccupied home when it’s ready to go on the market. You can use staging services to help you create stunning photos of the home’s interior and exterior. Photos that are beautifully staged will lure buyers to your open house and encourage them to come and see the property for themselves. Staging gives potential buyers a clearer vision of how they can use each space, too. It helps people gauge the size of every room, and it allows prospective buyers to imagine what it might look like if they decide to purchase the home and fill it with their own furnishings.
9 Tips for Staging a House Flip for Viewings
Don’t: Forget the Outside
The exterior of your property is the first thing buyers will see, so you can’t afford to neglect this crucial part of the home. You can make the entryway more inviting by adding a nice bistro or patio set. Place chairs and a table on the outside of the property to make it look warm and welcoming. Don’t forget to make sure that everything is nicely landscaped, too. The exterior is the curb appeal of your property, and it’s the most crucial part of the sales process since this is what most people will see first.
Don’t: Cut Costs on Staging
When you’re staging a house flip, you might be tempted to try and do things on your own. This is one area of marketing where you simply can’t afford to cut corners. Look for a reputable professional staging company in your area. They can bring in high-quality pieces of furniture and décor items that will fit in wonderfully with the home and the neighborhood. A professional stager knows exactly what buyers are looking for, and they’ll only use the best items to make the home look high-end and visually appealing. Some services will rent the furniture to you and allow you to set things up on your own. If you want to save money on labor, this is another good alternative.
Do: Use Furniture and Accessories That Are On-Trend
As you set up your staging, make sure you’re using stylish, trendy furniture. You definitely don’t want your flip to look tired, worn, or outdated. Research what the latest trends are in furniture and home accessories. The newest styles will help make the home appear fresh and modern. Millennials and young families are particularly keen on the latest décor trends. Always choose pieces that are up to date and popular, so you know you’re using the best, trendiest items possible for your staging. Another important tip? Always highlight the best parts of the home. For example, if there’s a sunroom, decorate and furnish this room well to make it stand out. Focus on a decorative fireplace by hanging artwork over it or accent the master bedroom with a beautiful bed and luxurious bedding.
Do: Hang Art, But Nothing Over the Top
Artwork can give a home a fresh infusion of color and personality. However, as you’re looking at plans for staging a house flip, you don’t want to choose pieces that are too dramatic. Try to stick with simple, abstract artwork in complementary colors. Stay away from large pieces, artwork that’s controversial, or anything that won’t match with the furniture and other accessories. Keep things simple and colorful but make sure that each piece of art is there to complement the space rather than distract buyers or detract from the other staging.
Do: Decorate for the Season
Whether it’s the hot months of summer or the Christmas season, you should decorate accordingly when you can. If it’s cold and wintertime, utilize the fireplace in the home to highlight its warmth and make the staging more enticing. Don’t be afraid to add decorative wreaths to the door or display a holiday tree if it’s Christmas time. For the summer season, highlight other areas of the property such as a patio area or an in-ground pool.
Do: Get Professional Photos Before and After Staging
Professional photos are the hallmarks of modern real estate listings. You absolutely must get excellent photographs of the property while it’s empty and while it’s fully staged. These pictures tell the story of the home, and they’re often what potential buyers see before they even set their foot in the door. Pictures taken before staging are great to show people the actual size of the rooms. Then, have your professional photos taken again once everything is professionally staged so you can show off how the home will look when it’s occupied and decorated.
Don’t: Gender Rooms
It can be tempting to set up a spare bedroom with adorable pink colors and girly décor. However, when you gender a room, you make it more difficult for parents to see their own children there. Avoid focusing on kid’s furniture and décor that caters to just one gender. Try to keep things neutral whenever you can. This will also make the rooms more appealing for teens, too and not just an infant or their younger siblings.
Do: Use Live Plants Whenever Possible
There’s something about live plants that make any space feel more welcoming and cheerful. Use as many live plants wherever you can to make the home feel fresh and exciting. Whether you place a row of fresh potted herbs in a kitchen window or add succulents and cacti to a living room, live plants are an excellent addition to any staging project. Just make sure that you take good care of the plants and don’t let them wilt!
Do: Keep it Neutral
Even if you love bold jewel tones or outlandish artwork, it’s best to try and keep things as neutral as possible when staging a house flip. Choose bedding and furniture in soft hues like tan, cream, or gray. When you go with neutral choices, it’s much easier for more people to envision themselves in the home. Décor, furnishings, and paint colors that are too “loud” or dramatic can make it difficult for others to see their own vision in the home. Keep things clean, bright, and as neutral yet stylish as you can in every room and you’ll have a profitable, successful staging.