Find the answers to your home improvement questions.
If you are trying to decide on flooring for your multi-family property, there are several important things to consider. The flooring you select needs to be durable, long-lasting, low-maintenance, cost-effective, safe, and comfortable. However, it can be challenging to find cost-effective floors that look great yet can withstand the demands . . . Read more
What are the latest tools available to you, a flooring contractor, that can help you reach the next level of profitability and success? This article will discuss 7 of the top flooring software trends that are being used by installers across the U.S. Some are more project management oriented and . . . Read more
The hardest part of being self-employed is sourcing the next job. There are many avenues available today besides word of mouth for attracting new business, and some are definitely better than others. Job boards at local hardware stores Using other trades to refer your services Asking satisfied customers to spread . . . Read more
Are you looking to build a website for your flooring business or improve your existing online presence? With 80% of consumers researching a business online before making a purchase or in-store visit, having a website is a necessity for today’s businesses. It’s also a competitive advantage considering that only 50% . . . Read more
What Is Digital Marketing? Digital marketing is when you promote a product or service for purchase on the Internet. As a floor installer, using digital marketing can double, triple, or quadruple your business. Digital marketing opens your doors up to hundreds (or thousands) of more customers who are looking to . . . Read more
You do excellent work that your clients love. Even better, you do it on time and on budget. You should be a shining star in your field. So why aren’t you able to book business in advance more often? For many home improvement companies, jobs come in last minute, sometimes . . . Read more
One of the pitfalls of being in business for yourself is having to deal with your customers’ overdue accounts. You’re a contractor not a collector, and you have better things to be getting on with than chasing down late payments. For small contractors especially, a couple of accounts in arrears . . . Read more
The bigger the purchase, the more important word of mouth becomes. In an article on how homeowners choose a remodeler, pro contractors share that most of their business comes from remodelling referrals. There are plenty of marketing statistics that show customers trust referrals more than ads, or turn to reviews . . . Read more
Cutting corners is all too common in the home improvement industry, but contractors who try to stretch their time and dollars too far are in danger of losing their bread and butter sooner or later. Cutting corners on a home improvement project leads to unhappy clients, and even potential liability . . . Read more
Since consumers generally don’t need new floors installed on a regular basis, flooring installers must rely on a perpetual influx of new clients. Focusing on bringing in business is practically a full-time job in itself, requiring email marketing, a social media presence, advertising campaigns, and outreach. Especially for a smaller . . . Read more