Ethan Rudin

Chief Financial Officer

Ethan is an agile and dynamic financial executive with over 20 years of financial, strategic, and operational leadership over a diverse set of industries, including retail, distribution, CPG, music/media/tech, and financial services. He joined BuildDirect in January 2021 and in addition to leading Finance and Accounting he will also lead Strategic Partnerships and Mergers & Acquisitions.

Prior to joining BuildDirect, Ethan was the Chief Financial Officer at Greenlane Holdings Inc. (GNLN), a leading distributor to smoke shops and dispensaries for vape supplies, packaging, and smoking accessories, which he took public on the NASDAQ in 2019.

Before joining Greenlane Holdings Inc., Ethan worked in the music streaming business, most notably as Chief Financial Officer at Napster (formerly Rhapsody International), an online music subscription service. Before joining Napster, he served as Director of Global Strategy and Corporate Development for Starbucks Corporation (SBUX).

Ethan’s early career began in public accounting at KPMG LLP and in investment banking at Banc of America Securities LLC, JP Morgan, and Citigroup Global Markets. Ethan received a Bachelor of Arts degree in Economics from Tufts University and a Master of Business Administration degree from Columbia Business School.

Ethan says that a key to innovative thinking is to regularly question everything he has ever been taught. Being a classically trained finance professional affords one the opportunity to be a binary thinker as ‘the numbers don’t lie’. He says that sometimes, we have to look beyond the numbers.

Ethan’s favorite books include The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow, Den of Thieves by James B. Stewart, and Beastie Boys Book by Michael Diamond and Adam Horovitz.

Ethan lives with his wife Alexa and teenage children, Jonah and Avery. In addition to friends and family, nothing makes him happier than music, coffee, food, joking, and learning.

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