Premium floors. Direct value.
High-quality flooring at direct prices - with the specifications and expert help to compare confidently.
- Bought direct from the mills that make it
- Full specifications published, not hidden
- Five free samples so you can judge it yourself
- 5 free samples
- Free 2-day sample delivery Ships 2nd day air
- No credit card
- Free expert help By phone and email
The direct model
Why our prices look different
Fewer hands on the product between the mill and your hallway.
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The mill
We buy direct from the mills that press the plank, in the volumes that get real pricing.
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BuildDirect
It ships to our own warehouses. No regional distributor, no showroom floor to fund.
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You
You get the same construction and warranty you'd compare in a showroom, quoted by someone who knows the specs.
Compare the specifications, not just the price
Every card shows wear layer, waterproof rating and warranty. Add five and see them in person.
0 of 5 selected
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![Vigorous Waterproof Vinyl Plank Flooring — Boscawen]()
Vigorous Waterproof Vinyl Plank Flooring
- Waterproof
- 20 mil wear layer
- Lifetime warranty
$3.39 / sq ft
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![Vigorous Waterproof Vinyl Plank Flooring — Avebury]()
Vigorous Waterproof Vinyl Plank Flooring
- Waterproof
- 20 mil wear layer
- Lifetime warranty
$3.39 / sq ft
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![Ultimate Extra Large Waterproof Vinyl Plank Flooring — Cottage Oak]()
Ultimate Extra Large Waterproof Vinyl Plank Flooring
- Waterproof
- 20 mil wear layer
- Lifetime warranty
$5.79 / sq ft
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![Ultimate Extra Large Waterproof Vinyl Plank Flooring — Lava Grey Oak]()
Ultimate Extra Large Waterproof Vinyl Plank Flooring
- Waterproof
- 20 mil wear layer
- Lifetime warranty
$5.79 / sq ft
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![Coal Harbor Extra Wide Waterproof Vinyl Plank Flooring — Lavaux]()
Coal Harbor Extra Wide Waterproof Vinyl Plank Flooring
- Waterproof
- 30 mil wear layer
- Lifetime warranty
$3.99 / sq ft
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![Coal Harbor Extra Wide Waterproof Vinyl Plank Flooring — Yarra]()
Coal Harbor Extra Wide Waterproof Vinyl Plank Flooring
- Waterproof
- 30 mil wear layer
- Lifetime warranty
$4.49 / sq ft
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![Advantage Wide Plank Engineered Hardwood Flooring — Galiano]()
Advantage Wide Plank Engineered Hardwood Flooring
- 1.2 mm wear layer
- Lifetime warranty
$4.29 / sq ft
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![Advantage Wide Plank Engineered Hardwood Flooring — Mayne]()
Advantage Wide Plank Engineered Hardwood Flooring
- 1.2 mm wear layer
- Lifetime warranty
$4.29 / sq ft
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![Southport 7.5in White Oak Engineered Hardwood Flooring — Rich Roast]()
Southport 7.5in White Oak Engineered Hardwood Flooring
- 3.0 mm wear layer
- Lifetime warranty
$7.39 / sq ft
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![Southport 7.5in White Oak Engineered Hardwood Flooring — Barn Yard]()
Southport 7.5in White Oak Engineered Hardwood Flooring
- 3.0 mm wear layer
- Lifetime warranty
$7.39 / sq ft
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![Westport White Oak Engineered Hardwood Flooring — Mohave]()
Westport White Oak Engineered Hardwood Flooring
- 2.0 mm wear layer
- Lifetime warranty
$5.29 / sq ft
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![Westport White Oak Engineered Hardwood Flooring — Snow Cloud]()
Westport White Oak Engineered Hardwood Flooring
- 2.0 mm wear layer
- Lifetime warranty
$5.29 / sq ft
No floors match that combination. Clear a filter, or ask a flooring expert to shortlist for you.
Judge it properly
What to compare, like for like
Four things decide whether one floor is genuinely better value than another.
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Wear layer
The thickness of the surface that takes the damage. Quoted in mil for vinyl, mm for hardwood.
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Construction
SPC, WPC, engineered or laminate - each behaves differently underfoot and in damp rooms.
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Warranty
Residential and commercial cover, in writing, for the specific SKU.
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Total project cost
Floor, underlay, trims and delivery. The cheapest per square foot rarely wins on the total.
Ask us to justify the price
Your flooring expert can walk you through the construction, the warranty and the total project cost against whatever you're comparing us to.
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Comparing your samples
Talk through what you liked and why, against how the room is actually used.
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Measuring your space
Work out what to measure and how, so the quantity is right the first time.
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Quantities and waste
Calculate coverage including the overage your installer will need.
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Accessories and trims
Match underlay, mouldings and transitions to the floor you chose.
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A complete quote
One written quote covering the floor, the extras and delivery.
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Delivery coordination
Plan the delivery around your install date and site access.
Your expert works with you by phone and email. We don't offer in-home design visits.
What customers say
★★★★★
I had some water/mold damage and had to replace about 225sq/ft but still had it in stock and the planks matched up well 3 years later. Very good price, communication, and overall experience.
Ryan K. · Yotpo verified buyer · March 2026 ★★★★★
This flooring is the Ultimate Kitchen & Bath Upgrade, with its waterproof, light weight, easy to install, and budget friendly this flooring it is worth every penny!
Amanda G. · Yotpo verified buyer · May 2026 ★★★★★
Fast shipping and great product
Arthur B. · Yotpo verified buyer · May 2026
Questions before you order
Are the samples really free?
Yes. You can choose five samples at no cost and we don't ask for a credit card.
How fast do samples arrive?
Samples ship 2nd day air.
What happens after I order samples?
We assign you a flooring expert. They'll get in touch to help you compare what you received, work out quantities and put together a complete quote. There's no obligation to order.
Will someone call me straight away?
You'll be assigned an expert who reaches out by phone or email. If you'd rather just look at the samples first, tell them and they'll leave you to it.
Can I get more than five samples?
Five is the free allowance. Your expert can arrange more, and larger XL samples are available to buy if you want to see a bigger piece.
Do you help with installation?
We don't install, but your expert will help you plan quantities, accessories and delivery timing so your installer has what they need.
Judge the quality yourself
Five free samples. Hold them, compare the specs, then talk to an expert.